Country Music is a young person's format. I don't mean the audience. I mean the performers. This week in Nashville twenty somethings took over. Oh, and a 34 year old who acts like a 15 year old boy.
Miranda Lambert, 27 the night of the event, and her 15, er 34 year old boyfriend owned the night. The format undergoes transitions quickly. You can go back and look at the shifts and how quickly they happen. Now the audience does not leave the old guard behind as quickly it just seems to expand.
You have Miranda, clearly the leading female singer this year and not yet a concert headliner. You have Lady Antebellum, the group of the year for years to come (?), and only a couple of shows into their headlining tour. And The Zac Brown Band, probably as exciting and entertaining a show in Country Music, and they are still an opening act.
This bodes well for the future as these shows blossom and hopefully entice new fans to the format as they see the vibrancy of the format. I suggest to country music fans, always interested in introducing their favorites to new people, make it their goal to introduce two non country fans to a country concert or CD by using these young exciting acts.
It will be easy to introduce Lady A and Taylor because of the crossover music but Zac, Miranda, Blake Shelton, Jason Aldean and Sugarland are also sure to appeal to new fans.
Country Radio is going to have to lead the way. Start talking about this on the air. How the format holds such hope with young acts coming into their own. How the young audience would be surprised to see acts their own age owning the stage. We can make this happen.
No comments:
Post a Comment