Get ready. Christmas Music is coming and for Country Radio stations it is coming as a spear in the heart. I read last week that a Country Station has flipped to All Country Christmas. I wonder what format they will flip to in 2011?
I hate that we take it on the chin during the Christmas season but trying to play all Christmas on a Country station is not the answer. KZLA tried it a number of years ago and found that this is not what Country Radio fans expect from their station and they know where on the dial to go and find All Christmas when the mood hits them.
The problem is amplified because Country is such a female friendly format and so is Christmas Music. I believe that mothers use it as a teaching tool for their children. This is an inexpensive way to get the family in the holiday spirit and you just know that the music is going to be family friendly. Win Win.
What a country station has to do is stay holiday friendly. DO NOT ALLOW ANNOUNCERS TO GROUSE ON HOW MUCH THEY HATE ALL OF THE HOLIDAY HASSLE. DO NOT ALLOW ANNOUNCERS TO TALK ABOUT GETTING SICK OF CHRISTMAS MUSIC.
The jocks have to stay positive. They have to talk about the things that the listeners are going through. How much fun it is to spend time with the family and wrap gifts. How important it is to teach their kids about giving and the real meaning of Christmas. Remember that kids believe in Santa. Do Not spoil that for the kids.
We have to partake in all of the good things that the listeners enjoy about Christmas. Be positive about stories and charities.
Smile..it will be over in 6 weeks.
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